The largest charities work on small funds and limited resources. They need to perform multiple projects, including plan, teaching, organizing and marketing with the free funds. Marketing needs special attention as it includes several subtasks necessary to growing your organization, like promotions, membership campaigns, sponsorship inquiries and the creation of marketing materials.
In this article, I’ll show you how nonprofits can become more effective at digital marketing. Read how you can become more effective in promoting services and expanding your network.
1. Facebook (2.23 billion MAUs)
Facebook is the largest social media site, with more than two billion people using it every month. That’s almost a third of the world’s population. It’s simple to get started on Facebook because all content format works great on Facebook — text, images, videos, live videos, and Stories. More than 65 million businesses use Facebook Pages. More than six million promoters actively promote their business on Facebook, making it a pretty safe bet if you want to have a presence on social media.
People of various interests, businesses and companies spend time on Facebook for creating public awareness about their products and services. Make regular updates on your Facebook pages, monitor the post reach and respond to the comments and messages you receive on time. If you have reserves, make use of Facebook ads to advertise your events or updates.
2. WhatsApp (1.5 billion MAUs)
WhatsApp (Messenger), or simply WhatsApp, is an American freeware, cross-platform centralized messaging and voice-over-IP (VoIP) service maintained by Facebook. WhatsApp is a messaging app used by people across 180 countries. As of March 2020, WhatsApp had two billion monthly active users, up from over 1 billion MAU in February 2016. Originally, WhatsApp was only used by people to communicate with their family and friends. Gradually, people started distributing with businesses via WhatsApp. WhatsApp has been developing its business platform to allow businesses to have a great business profile, provide client support, and share updates with customers about their investments.
3. Instagram (1 billion MAUs)
Instagram is a photo and video sharing social media application (app). It enables you to share a wide range of content such as photos, videos, stories, and live videos. It has also recently launched IGTV and Reels for longer & short-form videos.
Upload designs and photographs of your work, upcoming events, brochures, boards and share them on Instagram. Connect your Instagram account to other social networks either directly or through IFTTT third-party agents to improve your social media reach.
Pinterest is a famous social media platform for business/company and bloggers. Pin your photographs to a pinboard and give it a descriptive name like “Nonprofits” or the domain you’re in, so somebody interested in charity work can follow the board to get the latest information. Pinterest is where people discover new things and be inspired, unlike most social media sites where engagement is the primary focus.
According to Pinterest, 78 per cent of users say that Pinterest content from brands is valuable (much higher than that on other sites). It gives your brand a unique opportunity to shape its purchasing decisions.
5. Telegram ( 200 million MAUs)
Telegram is related to most social messaging apps and is regularly known for being confident as a messaging application (Apps). There are various ways brands can make use of Telegram, besides providing one-on-one customer support. Telegram provides end-to-end encrypted voice and video calls and optional end-to-end encrypted “hidden” chats. Cloud chats and groups are encrypted between the app and the server so that ISPs and other third parties on the network can’t obtain data, but the Telegram server can.
Users can forward text and voice messages, animated stickers, make voice and video calls, and share an unlimited number of images, documents (2 GB per file), user locations, contacts, and audio files.
6. LinkedIn (294 million MAUs)
LinkedIn is now larger than just a resume and job search site. It has evolved into a professional social media site where industry specialists share content, network with one another, and build their brand. Many non-profits are using LinkedIn for raising, marketing and discovering good support opportunities. Create a LinkedIn page, post updates and use best practices of other social media platforms on LinkedIn.
7. Messenger (1.3 billion MAUs)
Messenger used to be a messaging feature within Facebook, also since 2011, Facebook has made Messenger into a standalone app by itself and greatly expanded on its features. Businesses can now advertise, create a chatbot, send newsletters, and more on Messenger. These features have given companies a myriad of new ways to join and connect with their customers.
Best of Luck…!!!